Spiich
About
Spiich is an AI driven CRM assistant that enables you to speak to your system. It handles what you hate - CRM updates, meeting prep, follow-ups - so that you focus on what you love: closing deals.
Their team wanted a new visual identity that matched their product: human, seamless and empowering.
The problem
Spiich's sales team spent more of the week on admin than on selling. The brand had to make that promise legible in a single glance, before anyone read a word of product copy.
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Identity
We built the system around removal rather than addition. The wordmark sheds its own detail as it scales down, the palette holds to two inks, and nothing on the page competes for the same attention twice.
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Handover
Every template ships with the fields already filled in, so a small team can run the brand without a designer in the room. That was the actual brief, once we had finished asking questions.
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